The only thing better than a free lunch, IMHO, is a free book. In the last six months I’ve made my way through dozens of great ebooks and audiobooks that I got for free, completely legally, because their authors chose to release them under Creative Commons licences. Cory Doctorow claims that he releases his books for free because it drives up sales of his print editions, and I have no doubt that, for him, this is true. As attractive as this sounds, it is not a long term strategy. Releasing high-quality works under CC drives up print sales because it is still a rare enough event that potential readers who would otherwise not have heard of the work become aware of it. Doctorow acknowledges this when he paraphrases Tim O’Reilly: the problem artists face is not piracy, but obscurity. If all artists were to release their media under CC, overall they would get poorer: their works will still be just as obscure, and those handful who are interested in it can just take it for free.
I’m addicted to the Economist’s audiobook edition. At first I tried to obtain it legitimately, but soon discovered that the legit route was an incredibly painful one. Their distributor’s website refused to accept my registration for days, crashed constantly, and generally spread misery. After a few weeks of this, I gave up and started getting the download from bittorrent, painlessly, freely, and illegally. This is file-sharing, and it’s not going away. As long as media can be digitised, they will be shared. Why waste money and effort on something that can be obtained freely and easily?
So giving media away for free won’t work, and people are not going to stop pirating and sharing the non-free stuff. A world in which the only cultural products around are labours of love, or government backed, or donation-supported, would be a world in which the pool of cultural products would be tepid and a good lot smaller. None of the commonly predicted equilibria – musicians living off live concert profits, authors living off donations and hard copy sales – are remotely plausible except for the top percentile of cultural products. Markets are supposed to find the equilibrium that nobody could ever have guessed, but this isn’t a typical public goods problem: how does a market function when there are no realistically enforceable property rights?
Rather than backing bold and implausible schemes, I think the better part of wisdom is to sit back and see what happens, while supporting the partial solution that has worked for many a non-excludable good in the past: advertising. Please, keep writing your books and audiobooks, and please keep releasing them under CC. But make sure you’re still making money for yourselves. I’d rather hear or read a few ads then have you shut down production entirely. And Economist, I have no idea if your audiobook is breaking even in the face of file-sharing. It’s in my best interest for you to remember though: nobody is ever going to stop pirating your audiobook. However, the world would be a worse place if you stopped producing it.
